How IIFL Home Finance Boosted Employee Engagement and Reduced Attrition with Amber's AI

IIFL Home Finance is a leading affordable housing finance company in India with a 35,000 crore AUM. The company has grown its employee strength from under 2000 to over 6000, spread across nearly 400 locations in 19 states.

Challenge

IIFL wanted to ensure that every employee's voice was heard and to sense the mood and access employees spread over various locations.

Solution:

In 2016, IIFL onboarded Amber by inFeedo. Amber helped IIFL reach out to 5000+ employees in a humane way, especially those in the interiors of the country, where 60% of their employees are feet-on-street.

Impact:

• Amber became a tool for listening to employees, especially when they were disgruntled.
• It helped in identifying key employees who might become People to Meet (PTM) cases, allowing for corrective actions.
• The tool was initially used for managers and later extended to the direct sales force.
• WhatsApp integration made Amber an effective tool for listening to employees wherever they were.
• A correlation was observed between better engagement scores and improved productivity, health of the portfolio, and reduced attrition.
• Employees provided suggestions that helped streamline processes and policies.
• Amber's analytics enabled data-driven decisions and personalized interactions with employees.
• IIFL was an early adopter of AI in HR, and the decision has continued to benefit them.